What Kind Of Events Will Draw People To A New Shopping Centre?
I јυѕt ѕtаrtеԁ working fοr a nеw shopping centre thаt іѕ mostly food services, nοt ѕο much clothing, bυt аƖѕο ѕοmе entertainment аnԁ speciality shopping. I need tο come up wіth ѕοmе event іԁеаѕ tο draw people іntο thе building. Don’t worry аbουt budget limitations, bυt keep іn mind thе events mυѕt bе inside thе building, wе hаνе nο parking lots οr outdoor space. Anу іԁеаѕ??
Did you enjoy this post? Why not leave a comment below and continue the conversation, or subscribe to my feed and get articles like this delivered automatically to your feed reader.
I assume you are responsible for driving foot-traffic to the shopping center; that is, just getting the people there. The final sale would be up to the businesses in the center.
DIRECT MAIL:
If the stores in the center are the types of businesses that can offer a special discount or incentive to come in, you should look into doing a direct mail coupon/discount mailer that has “special savings” from each of the stores in the center. Collectively, if all the stores have an ad/coupon in the mailer, it would be a greater incentive to the customer to take advantage of discounts that are all in one shopping center. I’d mail out the mailer to 25-30k residences with in a 5 mile radius of the shopping center,
PROMOTIONAL:
- A sponsored wine, food and shopping night featuring all of your stores. Free for one night. You can make this a dress-up event or a family event depending on the type of people who shop at the center. This will be good for exposure, but it’s uncertain how much long-term business this will generate.